Filled in from the client as a document is made - click one to put it where the cursor is:
$means) { ?>
The client's records as a table, on a line of their own - as they are when the document is made:
$holds) { ?>
Any other word in square brackets - [Firewall Model] - is asked for when a document is made, and set up on the template's page. Pasted images are kept with the template and copied into each document made from it.